Why create a blog with WordPress?

If you want, you can also customize your theme according to what you want to place. This is called WordPress theme customization. Your visitors will have a practical website from a usability point of view.

You should know that WordPress powers more than 40% of the websites in the world. Therefore there is a huge community. This means a lot of online tutorials, themes and plugins to customize your website the way you want.

Obviously there are free resources and paid ones. But the videos on Youtube are already very qualitative and will allow you to get to grips with the tool. If you want to go further, you can go and check out a getting started guide.

A blog optimized for SEO thanks to WordPress:

When creating a blog with WordPress, the goal is to create a community, to have an audience and to have your website referenced on Google. Indeed, it allows to acquire visitors. The goal is to get qualified traffic and to redirect these visitors to the products/services you offer. To do this, you will need to optimize your search engine optimization (SEO).

Fortunately, WordPress already includes a lot of markup that is necessary for Google to better understand your blog. Moreover, there are plugins like Yoast or Rank Math to optimize the SEO markup.

It is important to specify that the domain name can influence the SEO of a website. This is what we call Exact Match Domains (EMD). Even though Google has reduced the impact, it can help you to get ahead of competitors, as long as you activate the other SEO levers.

Some additional tips for optimizing your blog’s SEO:

1- Write quality “title” tags:

One of the important factors to rank your website better in a search engine is to optimize the “Title” tag of your pages and articles. This corresponds to the title. This tag must be between 45 and 65 characters long, including spaces. We advise you to put your keyword at the beginning and to complete it with related words. To help you, look at the tag of your competitors.

2- Respect the H1, H2, H3, H4 structure:

To help Google and the Internet user to understand the content of your blog, you need to prioritize everything by adding titles. These should be in HTML tags. On each article or page, you should have a single H1, which is the main title. Slip in some related words around your topic.

Then, you can have several H2, H3 or H4. The important thing is to respect this hierarchy and not to find yourself in a situation where there is no H2 and only H3 for example.

We give you a little tip to create your titles. Use the questions that Google suggests. This will propel your website pages or articles.

3- Optimize internal linking:

To improve the online visibility of your blog, you are going to have to think about the links you make between your articles and pages. There are some plugins to generate this automatically, but we don’t recommend it. It’s better to make the links between your articles yourself. This is called internal linking. There are several advanced techniques such as the semantic cocoon or Topic Cluster.

But what you must remember is that you must link your articles together when it is relevant and when the theme is close. Do not hesitate to optimize the text, which refers to the related article, which is called an anchor. Try to link to your services or products pages, which are the most important for you.

4- Create quality content to get backlinks:

To make your WordPress blog more visible on the web, you need to have more links from trusted websites. You can resort to buying links and this is very easy, but very expensive. The other solution is to create quality content, in order to get links naturally. For this you can create :

• Infographics
• Tool reviews
• Interviews with influencers in your business
• Tutorials
• …

This will have a positive impact on your blog’s SEO in Google.

5- Optimize the loading speed of your website:

The last SEO tip we give is to optimize the loading speed of your website. This starts right from the hosting. Indeed, when you reserve your domain name, you are going to choose a quality host. This is very important to speed up the speed of your WordPress blog.

Then, it is advisable to optimize the size and weight of your images with plugins like Imagify. Then install caching plugins like WP Rocket which will considerably improve the loading speed of your website. The latter also acts as a host by storing part of your data through CDNs. You will find within the WordPress ecosystem many plugins to help you with this part.

It is good to note that if your website has a lot of visitors, you will have to change your hosting. For this see with your host to change the offer and move to a dedicated server for example.

Fast and responsive themes:

When you install WordPress, you are going to have to choose a theme. That is, it is what will allow you to create pages and posts, in order to load them into your blog. But the theme is also used to:

• Choose the layout of your menu

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• The visual appearance of your titles and buttons (typography, colors, size of your elements, spacing)
• Déterminer la mise en page de vos articles de blog, catégories
• Importer votre logo

You have the possibility to install several themes. However, some are faster than others and are more responsive. Indeed, it happens that old themes are not updated anymore.

The first theme we recommend is GeneratePress. It is one of the fastest on the market. It offers a lot of flexibility in the layout of your website. Especially it is compatible with Elementor page builder or Beaver Builder. But we recommend you to use the GenerateBlocks plugin, which is used to make your layouts with the native editor of WordPressn, which is none other than Gutemberg.

The second theme that may interest you is Astra. This theme, which has more than 1 million installations, is also very fast and compatible with many page builders like Elementor. On the Pro version, you will have access to a library of ready to use websites. It’s up to you to make your choice.

WordPress embeds the whole blogging system:

It is good to know that initially the WordPress CMS is made for companies wishing to create blogs. Indeed, this CMS embeds the :

• Creating articles
• Category and tag management
• Comment moderation
• Sort by date, category
• Author management

So you will have all the necessary features to create your blog. If you want to go further, you will have to add plugins to make more advanced layouts of your articles for example.

Conclusion:

If you were still hesitating to create a blog with WordPress, we hope to have convinced you to jump the gun. Despite everything it is wise to set up a real content marketing strategy around your blog, in order to have better results.

Especially the blog fits perfectly in a conversion tunnel. You can connect your site to other tools like your CRM. To do this, use the Zapier software.