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Your website is design. Your products are ready to be sold and visitors are starting to flock. A good audience management of your site should allow you to understand where the strengths and weaknesses of your content and pages lie. Google Analytics is an essential tool for any website.
The role of Google Analytics in the success of your website
Google Analytics is a free web analytics tool offered by Google. Analytics is the reference in terms of measuring webmarketing actions, with more than 80% market share worldwide. Concretely, Google Analytics allows you to analyze the behavior of Internet users who visit your site. Thus, you will be able to measure the return of your actions. In addition, it will also be possible for you to follow in real time your different objectives.
Among the other data you can access with Analytics is the bounce rate. But also the path of Internet users on the site, the number of visitors… Finally, Analytics is not just a tool for audience analysis. It offers wider possibilities in terms of tracking.
Google Analytics: information and advices
This blog allows us to give you tips and guides related to Google's flagship tool: Analytics. Through regular, relevant and accessible articles, you will be able to discover more about this performance analysis tool. But also learn how to use it to your advantage. Of course, our blog also allows you to follow the news related to Google Analytics and everything you need to know about it. From its use to its advantages, through its best indicators… Thanks to Spinat, you will finally know everything there is to know about one of the best free tools offered by Google and its team.