Learning how to do digital marketing can give you a huge advantage over your competitors. With a thoughtful strategy, you can increase your customers, leads and revenue.
What is digital marketing?
Digital marketing is promoting your business through online channels. You can do this through paid or organic (free) methods.
There are many strategies to help you grow your business online, but here are some of the top tactics:
- search engine optimization (SEO)
- pay-per-click advertising (PPC)
- content marketing
- social media marketing
- website design and development.
Once you understand digital marketing for beginners, you can takean SEO training and discover improve your digital strategy, including :
- Conversion rate optimization (CRO)
- video marketing
- email marketing
Most digital marketing tactics are considered inbound marketing, which means you bring people to your business through your marketing.
This differs from more traditional advertising, such as TV or radio ads, which involves broadcasting messages to anyone who will listen.
Why use digital marketing
Digital marketing is affordable
When it comes to paid marketing, you have the ability to set a budget that works for you. Many platforms use AI and machine learning to help you get the most out of your money, too.
Plus, tactics like SEO and content marketing can be done at a minimal cost (or even for free).
Digital marketing offers a wealth of data
You don’t have to wonder if your digital campaigns are producing results.
That’s the beauty of online marketing. You have access to a wealth of data that tells you if what you’re doing is working.
Whether you’re using information from your social media platforms, implementing Google Analytics on your website, or paying for a third-party tool like Semrush or Ahrefs, you can use this information and shape your strategy.
Digital marketing is flexible
Want to use video and social media to generate leads? Would creating in-depth articles be more suited to your strategy?
You can choose from a variety of content formats and tactics when planning how to get results.
Plus, you can adjust your strategy in real time if the data shows that things aren’t working the way you’d hoped.
Digital marketing can help you reach customers in a way that works for your business.
What are the different digital marketing strategies?
SEO is about optimizing your website so that it appears in search engines when users type in relevant queries. SEO has many facets, ranging from adding keywords to your website to making sure search engines can find and understand your pages.
PPC is a paid promotion form in which you pay for each click on your digital ads. Your PPC ads can appear on multiple platforms, including search engines, various websites and social media.
Social Media Marketing
With social media marketing, you share content and engage with your audience on various social media sites. You can also choose to run ads on social media. Social media sites include Facebook, Twitter, LinkedIn and Instagram.
Content marketing uses different forms of content to drive traffic to your website and leads for your business. You can use blog posts, articles, videos, graphics, etc. for your content strategy.
Content marketing is linked with SEO and social media marketing to get results.
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Website design and development
Modern website design and development is all about making sure your website looks good, is easy to use, and is regularly updated.
Many designers and developers focus on creating a good user experience (UX) to keep users coming back to your site.
How to do digital marketing
1. Identify your audience and goals
Knowing who you want to reach and what you want to achieve is part of the basics of digital marketing. If you don’t have this information, your campaigns will fall flat.
Who is buying from your stores or engaging with your online content? Who do you really want to reach?
Ask yourself what you want your audience to do after seeing your digital marketing efforts. Do you want them to make a purchase, sign up for your emails or contact you for a quote?
With this information in mind, you’ll be better able to focus your marketing efforts on specific channels and maximize results within your budget.
2. Determine which channels are right for you
You don’t need to spread yourself too thin by applying every digital marketing strategy in existence. This is not a good way to handle digital marketing for beginners.
A combination of SEO and PPC may be enough to achieve the goals you set for yourself. Perhaps adding social media into the mix will help boost audience engagement.
Keep in mind that you want to promote your business where your audience spends time online. And you want to focus your energy on the channels that will help you achieve your goals.
3. Plan your budget
Advertising is an investment, but one that can help reach the most qualified audiences. You need a budget in order to launch your campaigns. From there, you can break down your investment into individual bids over certain time periods.
If you partner with an agency, consider your investment in their services in addition to your advertising spend.
Even if you choose organic promotion methods, such as content marketing and SEO, you need to evaluate the time investment you and your team are making.
4. Research your campaigns
You can’t dive into the campaign creation process without doing some research.
You need to look at the data from all of your existing campaigns and those of your competitors to determine what you need to do in the future.
Have certain blog topics been more successful than others? Did one audience targeting option perform better than the others?
Did your competitors do something that got a lot of attention?
If you’ve chosen SEO as part of your strategy, one of the things you need to do is research keywords and make sure your website is performing well to get a good ranking.
If you jump into implementation before you’ve done any research, you’ll end up with a sloppy campaign.
5. Do the work
If you’ve done the proper research and formulated a plan, you shouldn’t be afraid to launch your strategy to the general public.
Okay, you may be a little scared. But that’s okay.
Start implementing those keywords or writing those articles. Update the old pages on your website. Shoot the video you’ve been putting off.
If you don’t know how to implement your strategy, partner with a team of experts who can do everything for you and make recommendations.
6. Analyze your campaign’s performance
Don’t wait to review the performance of your digital marketing. Periodically check to see how things are going.
If things aren’t going the way you want, make adjustments. You can easily increase your bids or re-optimize your website pages to improve search engine performance.
Things are constantly changing on the Internet. Don’t be afraid to step in and adjust your campaigns if they are not meeting the goals you have set for your business.
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