{"id":1974,"date":"2020-06-08T14:25:15","date_gmt":"2020-06-08T12:25:15","guid":{"rendered":"https:\/\/www.spinat.fr\/?post_type=definition&#038;p=1974"},"modified":"2020-06-10T14:12:43","modified_gmt":"2020-06-10T12:12:43","slug":"serp","status":"publish","type":"definition","link":"https:\/\/www.spinat.fr\/en\/definition\/serp\/","title":{"rendered":"SERP"},"content":{"rendered":"<p>Les <strong>SERPs (Search Engine Result Pages)<\/strong> repr\u00e9sentent les pages de r\u00e9sultats des moteurs de recherche.<\/p>\n<p>Chaque <strong>SERP<\/strong> est unique pour un moteur de recherche, car il personnalise ses r\u00e9ponses en fonction de l\u2019exp\u00e9rience de l\u2019utilisateur. En plus, il se base sur la localisation de l\u2019internaute ou son historique de recherche. M\u00eame si deux <strong>SERPs<\/strong> semblent identiques, elles comportent de subtiles diff\u00e9rences.<\/p>\n<p>Les <strong>SERPs<\/strong> proposent des <a href=\"https:\/\/www.spinat.fr\/definition\/recherche-organique\/\">r\u00e9sultats organiques<\/a> et des r\u00e9sultats sponsoris\u00e9s. \u00c0 cet effet, les professionnels du SEO (Search Engine Optimization) optimisent les contenus. Ils obtiennent ainsi un meilleur positionnement. Ces techniques sont appel\u00e9es r\u00e9f\u00e9rencement naturel ou organique.<\/p>\n<figure id=\"attachment_1976\" aria-describedby=\"caption-attachment-1976\" style=\"width: 653px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1976 size-full\" src=\"https:\/\/www.spinat.fr\/wp-content\/uploads\/2020\/06\/serp.jpg\" alt=\"Definition SERP\" width=\"653\" height=\"713\" srcset=\"https:\/\/www.spinat.fr\/wp-content\/uploads\/2020\/06\/serp.jpg 653w, https:\/\/www.spinat.fr\/wp-content\/uploads\/2020\/06\/serp-275x300.jpg 275w\" sizes=\"(max-width: 653px) 100vw, 653px\" title=\"\"><figcaption id=\"caption-attachment-1976\" class=\"wp-caption-text\">La SERP de \u201cserp\u201d \ud83d\ude09<\/figcaption><\/figure>\n\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Que veut dire SERP ?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"Les SERPs (Search Engine Result Pages) repr\u00e9sentent les pages de r\u00e9sultats des moteurs de recherche. Chaque SERP est unique pour un moteur de recherche, car il personnalise ses r\u00e9ponses en fonction de l\u2019exp\u00e9rience de l\u2019utilisateur. En plus, il se base sur la localisation de l\u2019internaute ou son historique de recherche. M\u00eame si deux SERPs semblent identiques, elles comportent de subtiles diff\u00e9rences.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t]\n\t}\n<\/script>\n\n\n\n","protected":false},"featured_media":0,"template":"","definitions_cat":[95],"_links":{"self":[{"href":"https:\/\/www.spinat.fr\/en\/wp-json\/wp\/v2\/definition\/1974"}],"collection":[{"href":"https:\/\/www.spinat.fr\/en\/wp-json\/wp\/v2\/definition"}],"about":[{"href":"https:\/\/www.spinat.fr\/en\/wp-json\/wp\/v2\/types\/definition"}],"version-history":[{"count":1,"href":"https:\/\/www.spinat.fr\/en\/wp-json\/wp\/v2\/definition\/1974\/revisions"}],"predecessor-version":[{"id":2040,"href":"https:\/\/www.spinat.fr\/en\/wp-json\/wp\/v2\/definition\/1974\/revisions\/2040"}],"wp:attachment":[{"href":"https:\/\/www.spinat.fr\/en\/wp-json\/wp\/v2\/media?parent=1974"}],"wp:term":[{"taxonomy":"definitions_cat","embeddable":true,"href":"https:\/\/www.spinat.fr\/en\/wp-json\/wp\/v2\/definitions_cat?post=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}